Context / Before State
The client offered a wide range of services and technology solutions. Presenting this portfolio directly as a conventional collection of pages would have produced an unnecessarily complex website with excessive navigation depth and fragmented information.
The digital experience therefore needed to serve several purposes simultaneously:
- Establish the company's corporate identity online.
- Explain the company's service portfolio.
- Present different technology solutions clearly.
- Organize large amounts of service-related information.
- Allow visitors to move between service categories efficiently.
- Support Arabic and English audiences.
